SEO

Organic is the beginning!

Way back in 1999 when we started creating websites, our sites performed well in search engines available at that time. When Google popped up on the scene in the early 2000s, creating a website that adhered to validated coding practices as well as written like it is that "A" paper you wrote in English were the key to their success. And those principles still apply today. So, go Organic! Organic search engine optimization (SEO) is the process of coding your website so that it is "search engine friendly". That is what we do.

We receive a lot of requests to help business' rank well in the search engines. Specializing in local search, we let the search engines know your website is there so that your business can grow!

We can get your site to move up in the search engines using organic SEO. No one can guarantee a #1 listing (unless you are going to pay-per-click and then it just depends on what other pay-per-click sites in your keyword are being clicked on). But we can get you hits and hits that result in actual business for your company.

How can you dominate YOUR market in Greenville with Search Engine Optimization (SEO)?

We've dominated the search engine results for numerous clients – reaching several spots on the first page of Google for many keywords. This is what Search Engine Optimization and ranking your Google Business Profile is all about!

What is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are related concepts but refer to different strategies for improving a website's visibility in search engine results. Here are the key differences between SEO and SEM:

1. Definition of SEO and SEM:

   • SEO (Search Engine Optimization):

     SEO is the process of optimizing a website to improve its organic or natural search engine rankings. It involves making changes to various elements on and off the website to make it more attractive to search engines, ultimately aiming to increase organic (unpaid) traffic.

   • EM (Search Engine Marketing):

     SEM is a broader term that encompasses various strategies to promote a website through search engines. While SEO is a component of SEM, SEM also includes paid advertising, such as pay-per-click (PPC) campaigns. In essence, SEM is a more comprehensive approach that includes both organic and paid methods.
     
     

2. Nature of Traffic:

   • SEO:

     Focuses on improving organic search rankings, leading to increased visibility and traffic without directly paying for it. It involves optimizing content, meta tags, website structure, and other elements to rank higher in unpaid search results.

   • SEM:

     Involves paid advertising, where businesses pay for their ads to appear in search engine results. This can include PPC advertising, display ads, and other paid promotional methods. The traffic generated through SEM is a mix of organic and paid.
     
     

3. Cost:

   • SEO:

     Generally, the cost of SEO is associated with the time and resources invested in optimizing the website. While it doesn't involve direct payments to search engines, it requires ongoing efforts for maintenance and improvement.
     
     

   • EM:

     Involves a direct cost, as businesses pay for advertisements. The cost can vary depending on the bidding strategy, keywords, and the competitiveness of the market. SEM allows for more immediate results but requires a continuous budget for sustained visibility.
     
     

4. Timeline and Results:

   • SEO:

     Is a long-term strategy that may take time to see significant results. The impact of SEO efforts is often gradual, and the focus is on sustainable, long-term visibility.

   • SEM:

     Can provide more immediate results. Once a paid campaign is launched, ads can start appearing in search results, driving traffic to the website. However, the impact is dependent on the budget and duration of the campaign.
     
     

5. Components:

   • SEO:

     Involves on-page optimization (content, meta tags, headers) and off-page optimization (backlink building, social signals). It also includes technical SEO aspects like website speed, mobile responsiveness, and site structure.

   • SEM:

     Encompasses paid advertising channels like Google Ads, Bing Ads, and other paid search platforms. It involves creating ad copies, selecting keywords, setting bids, and managing budgets.

In summary, SEO and SEM are complementary strategies, with SEO focusing on organic methods and SEM involving a mix of organic and paid techniques to enhance a website's visibility in search engine results.

Regardless of the definition, Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is the name for a combination of tasks that get your company ranked in Google and other search engines. The idea is to be ranked as high as possible. In order for customers and clients to find you, many look on search engines. There are over a billion websites today, so just building a website is not enough. For potential customers to find your company, you should be listed on page one or two (top 20 listings), but our goal is always on the first page (top 10 listings) for a minimum number of key phrases.

Key phrases are just a fancy way of saying “What your customers type in to search for you.” If your site is not listed within the top three (3) pages, more than likely you will not be found, except Google's newer infinite scroll has helped some companies increase their clickthru rates. You ideally are targeting Google and Bing as your search engine optimization SEO strategy. We submit your search engine optimized website to the big 3 (Google, Bing and Yahoo (either directly or via Yahoo Search index).

Once we submit your website in the proper way to the search engines, they use programming to “crawl” or index your site. You want your website to be crawled and indexed (which indicates the search engine has found your website pages, and also is displaying the pages when someone types in one of your keywords for a search). The search engines inventory your site, contents, links and the like, giving everything a weight. Just being indexed is not enough. To guarantee good rankings, you have to optimize the content, links, images and many other features for the best possible outcome. That is where we come in and how we can assist is using search engine optimization SEO techniques that are tried and true.

We perform a full market analysis to determine your market competition and focus on the most important element of your website – making it profitable! To that end, we utilize the most effective organic search engine placement and link building methodologies to push your website to the first page of the organic search results of the major search engines. We cannot guarantee every key word or key phrase will rank well, but we will tell you exactly what we expect to achieve.

If you are interested in speaking with us regarding your customized search engine optimization (SEO) packages, please click here to contact us, or give us a call. We'll be more than happy for you to join our Giraffe Web family.